GIBSON + MESA/BOOGIE

di Redazione

07 gennaio 2021

Mesa/Boogie entra nella Gibson Brands family ed il parco di marchi-icona si amplia. Mesa/Boogie Amps è il primo brand boutique, nato 51 anni fa, quando Randall Smith - oggi 75enne e sempre attivo - crea il circuito che diverrà il cuore degli ampli per chitarra prodotti ed uno dei sound più ricercati di sempre.

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NASHVILLE, TN - (January 6, 2021) Gibson, the iconic American instrument brand, is pleased to announce the acquisition of Mesa/Boogie, one of the most respected and prestigious brands in sound and guitar amplification. Mesa/Boogie – the original "Boutique" amplifier company – was founded 51 years ago by Randy Smith, who is responsible for creating the ground-breaking circuits that drive some of the most influential sounds of our time. Randy will join Gibson as Master Designer and Pioneer of Mesa/Boogie and beyond. In his new role, Randy will continue his passion for tube technology and his vision for building hand-crafted, high performance amplifiers, that continue to redefine how we experience sound across Mesa/Boogie and Gibson.

About Mesa/Boogie: One of the most respected and prestigious brands in the musical instrument industry, Mesa/Boogie – the original "Boutique" amplifier company – is an American company which manufactures amplifiers for guitars and...

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basses. Founded by Randall Smith in 1969 in Petaluma, CA, Mesa/Boogie began as a small amplifier repair shop. Randy's ear for tone, passion for tube technology, and innovative vision for building high performance amps has redefined what we think of as amplified guitar. Randall has been creating the iconic circuits that drive the most influential sounds of our time and his ground-breaking modifications gave small amps much more input gain, making them much louder, as well as creating an all new, high-gain, distorted guitar tone. Prominent early customers included Carlos Santana, and Ron Wood and Keith Richards of The Rolling Stones. Exposure from these top players and more helped to establish Mesa/Boogie's position on the market. Throughout the ‘80s and ‘90s a score of additional innovative and patented improvements saw MESA Engineering® emerge as the leader in tube amplifier technology. But none of these vital, now-commonplace improvements sparked the kind of attention Mesa received in 1991, when high gain was re-defined once more with the birth of the Dual Rectifier® Solo Head, which commanded the Rock airwaves for the next 20 years. Now, 51 one years later, Mesa/Boogie® Ltd. hand-builds the fifth generational offspring of that pivotal amplifier (and many more) now known around the globe as the MARK I Boogie®; the world's first high gain, high power, compact 1x12 amplifier. This revolutionary combination is the "missing link" in amp design... the pivotal nexus between Vintage and Modern guitar amplifiers. Today, every product is still hand-built, and our artisans are tenured with an average of 15 years at their post, many for much longer. We still hold true to the simple but increasingly rare principles Randy used to catapult Mesa/Boogie onto the world stage: hand-building the very best instruments we can and treating each and every customer as we wish to be treated. Mesa/Boogie remains the first and premier manufacturer of boutique amplifiers to this day.
More info:
https://www.mesaboogie.com/about/our-story.html